One of our long-standing clients wanted to reach out to the Hispanic population in their area. It being soccer season, the client wanted to place spots on the Spanish-language networks during FIFA. This audience would be younger and the context would be sporty, so we devised a spot with high-impact music and sports-style visual editing and motion.
The result was a 30-second spot that blended seamlessly with the programming where it was embedded. This contextualization helped lend more weight to the credentials of the program as it located itself amid all the other highly professional sponsors and offerings. This was a spot to get and keep a young sports-person’s attention and move them to seriously consider the call to action.