Video Production
Eastex provided the families featured in the video, and Media Quest handled the full production process. That included concept development, interview planning, filming, editing, graphics, and final delivery.
The finished piece used personal stories to show what fiber access means in rural communities. Viewers could see how stronger internet service changed routines at home and opened up options that were harder to reach before.
In 2023, we produced coverage of a press conference hosted by Eastex with USDA Rural Development’s Rural Utilities Service Administrator Andrew Berke.
We have also created promotional videos tied to local high school football, helping Eastex connect its brand with the communities it serves.
Results
Eastex was very pleased with the fiber story video and how clearly it communicated the impact of its service.
The promotional video project helped turn fiber internet from a technical service into something people could understand through the lives of local families. The video reached roughly 12,000 views, or about 1 in 7 people across Eastex’s entire service area, giving the cooperative a strong, trust-building piece of content in a market where that kind of reach is hard to come by.
