Before 2024, LTC was still operating under the Longview Truck Center name. It was a strong local brand, but not aligned with their national reach.

Media Quest led a full discovery and strategy process with the owner, CEO, COO, and CFO:

• SWOT analysis and mission, vision, values definition
• Naming and logo direction
• A transition from “Longview Truck Center” to a clearer, more scalable “LTC Rental Sales” brand

The result is a brand that fits their unique value proposition: providing high-end, late-model rentals for large infrastructure projects with nationwide delivery and support. The new identity now lives consistently on their website, print materials, agreements, yard signage, trucks, and apparel.

Paid Media

To get the right traffic to the new site, Media Quest runs: 

Content priorities: 

• Google Ads targeting high-intent rental searches 

• Meta Ads to support brand awareness and retargeting 

• LinkedIn Ads to get in front of decision-makers at mid-sized and large contractors 

Campaigns are built around LTC’s rental landing pages, not generic home pages, so measurement and lead quality are clear. Geo-targeted ads in key areas in the US have also correlated with new rental contracts servicing new projects. 

Utility Expo 2025 & Trade Shows 

Utility Expo 2025 in Louisville, KY, was LTC’s biggest trade show move to date — a 90′ x 30′ outdoor booth with both equipment display and a strong reason for attendees to stop and stay. 

LTC came to Media Quest with a blank slate and a commitment to invest. We handled: 

• Booth concept and layout for the outdoor lot, starting from show rules and regulations 

• Budgeting across tent, turf, displays, golf simulator, giveaways, and logistics 

• Design and production of booth graphics, sales materials, and signage 

• Coordination with vendors and the venue 

• Golf simulator rental as the main attraction inside a 30′ x 30′ tent 

• On-site videography and technical support during the event 

The booth delivered a planned experience: fleet on display, clear messaging, and a structured way to collect and track leads. The sales team gathered a high volume of contacts, and Media Quest helped tie those leads into LTC’s analytics and follow-up workflows. 

Print & Sales Enablement

LTC needed sales materials that could scale across more than 25 rental categories without turning into a design bottleneck. 

Media Quest built: 

• Standardized sell sheet templates that keep branding tight while allowing for unit-specific specs 

• Updated rental agreements, welcome packets, and other customer-facing documents aligned with the new LTC brand 

• Trade show collateral, banners, and printed sales packets tied to specific shows and campaigns 

The sales team can rely on Media Quest to maintain a shared toolkit instead of one-off PDFs, which speeds quoting and keeps messaging consistent. 

Email & Internal Systems

To support long-term communication channels, Media Quest: 

• Helped select and configure an email marketing platform that both teams can use to send campaigns to segmented lists 

• Produced initial campaign creative and structure for ongoing use 

• Provided IT support to migrate LTC to its own Microsoft 365 account 

• Guided the transition from the old email domain to @ltcrentalsales.com, including device and software updates 

This work keeps marketing, operations, and sales aligned under the same brand and infrastructure. 

• Growth tied to new assets – Client reports significant growth in 2025 after launching the new brand, website, and campaigns.
• Better leads in the right regions – Key, geo-targeted areas saw new rental contracts within 3 months.
• National-level perception – Customers who once assumed LTC was limited in region and rental units are now presented with consistent messaging that LTC is coast-to-coast with 25+ heavy rental types.
• Internal alignment – The sales team is using the same spec sheets and sales packets, and the company is planning and executing major shows like Utility Expo with a clear process.
• Brand ownership – The team is proudly wearing the new logo and name, which supports retention and performance by giving employees a brand that reflects the work they do.

LTC Rental Sales came to Media Quest with a clear ask: take a proven marketing approach from another heavy-equipment client and apply it to a fleet that is ready to grow nationwide. 

Together, we: 

• Rebuilt the brand from a local name to a national-ready identity 

• Launched a site and content engine aimed directly at large infrastructure contractors 

• Equipped the sales and leadership teams with tools to support aggressive growth and bigger shows 

They now have a brand that’s well-positioned for their national push and a marketing team that runs their marketing engine and is ready to support whenever they call.