The Maze of Hochatown
Case Study — Entertainment

The Maze of Hochatown

Company: The Maze of Hochatown
Active: 2016 – Present
Scope of Work
  • Branding
  • Video Production
  • Website Design and Development
  • Social Media Content and Advertising
  • Photography
  • Print Materials
Before The Maze of Hochatown opened its gates, its owners needed people to understand what made the new attraction worth visiting.
They came to Media Quest with the brand already developed. Our job was to turn that identity into a complete digital presence and build awareness before the grand opening.
Media Quest developed the website and produced custom photography. We also created video content and launched paid social campaigns to introduce The Maze to visitors throughout the Broken Bow tourism market.

Partnership Highlights

Website Design, Dev, and Management

We built The Maze of Hochatown website before opening day so travelers could discover the attraction while planning their trips.
The site introduces the concept and gives visitors the information they need before arriving. Photography and video help explain an attraction that works best when people can actually see what walking through it is like.
We continue to support and manage the website as the attraction grows.
Website Design, Dev, and Management

Photography & Video

The Maze called for a very different visual approach from the owners’ zipline attraction.
Instead of emphasizing open landscapes and sweeping views, the content brings viewers down into the maze itself. Photography and video show its scale, winding paths, and detailed construction from the visitor’s point of view.
That lets prospective guests understand that The Maze is more than a simple path between walls. The content gives them a glimpse of the experience waiting inside.

Digital Advertising

After launch, Media Quest used Meta advertising to keep The Maze in front of people visiting the Hochatown and Broken Bow area.
The campaigns consistently produce click-through rates between two and four times the national average for Meta ads.
The Maze has since become a booming attraction in the Broken Bow area, giving visitors another activity to add to their trip.

Results

Media Quest helped The Maze enter the market with its website and promotional content ready before the first guests arrived.
Today, the attraction continues to grow with ongoing website support and paid advertising that performs well above national CTR benchmarks.
“All the staff with Media Quest are professional & friendly. They made the process of creating/maintaining our website extremely easy and painless. I have enjoyed working with them and I highly recommend them.”
Darcee Shankles, Co-Owner

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