Upshur Rural Electric Cooperative (URECC)
Case Study — Electric Cooperative

Upshur Rural Electric Cooperative (URECC)

Company: Upshur Rural Electric Cooperative (URECC)
Active: 2024 - Present
Scope of Work
  • Video Production
  • Print Materials
  • Website Design/Development
Upshur Rural Electric Cooperative Corporation serves members across East Texas with a responsibility that goes beyond providing electricity. Its team also needs to keep members informed, make important information easy to find, and communicate clearly about the work happening across the cooperative.
Since 2024, Media Quest has partnered with URECC on its Annual Member Meeting communications and website. We also support the team with print and design needs as they come up.

Partnership Highlights

Video Production

Since beginning our partnership in 2024, Media Quest has produced three Annual Member Meeting videos for URECC.
We manage the full production process, from planning and scripting through filming, editing, graphics, and final delivery. The videos cover topics such as leadership updates, safety, system improvements, employee stories, and work happening across the cooperative.
These videos help URECC explain detailed topics in a way members can follow. They also keep meetings moving while giving leadership a polished way to show what the cooperative accomplished during the year.
URECC leaders and members have responded strongly to the videos because they make important information clear, engaging, and easy to remember.

Print Materials

Media Quest also develops URECC’s Annual Member Meeting booklet and supporting print materials, including business cards.
Each piece works within URECC’s established logo and colors, creating a consistent look across the meeting materials.
The booklet gives members useful information they can keep and review. Paired with the videos, it helps URECC answer common questions before members need to ask them and gives the annual meeting a more complete, organized experience.

Website

URECC’s previous website held a large amount of useful information, but members needed a clearer way to find it. Media Quest reorganized the site, redesigned the user experience, and rebuilt it from the ground up using modern web development and SEO practices.
We handled strategy, content organization, design, development, and SEO. A large library of articles and updates was reorganized so members could move through the site with less effort.
We also built tools that give the URECC team more control over day-to-day communication. Staff can post updates and manage outage alerts without relying on a developer for every change.
The new site gives members a faster and easier way to interact with URECC online. It also gives the URECC team a website they can keep current without adding unnecessary work to their staff.
Website

Giving URECC More Time to Serve Its Members

Our work with URECC centers on clear and proactive communication.
By producing annual meeting materials that answer member questions up front and building a website their team can manage, Media Quest has saved URECC staff hundreds of hours in website work and member support.
The result is a more connected member experience that helps people feel informed, supported, and confident in URECC.

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