Clients have about as many unique necessities in their presentations as there are clients. Many absolutely must include specific information and terms in order to satisfy terms of funding, and sometimes even the law. We researched the information the client wanted to present, evaluating what was essential, what was optimal and what was optional. The result was a two-minute script, using motion-animated infographic illustrations to provide the details that satisfied mandates the client faced without overloading the audience. Informed media communications deals with the three main channels of information and what is the best channel for some or all of the details needed. Pacing is also critical to comprehension with complex data.