Entertainment Value

Entertainment Value

You can try to talk people into buying breakfast, or you can slowly pour syrup over a tall stack of flapjacks. Every message is more successful when it also entertains. Your customers want you to earn their attention before they will consider what you have to offer,...
Word of Mouth Marketing

Word of Mouth Marketing

There’s no substitute for having a reputation of excellence. Online reviews are a top priority for any word-of-mouth marketing strategy. That’s why we recommend making it as easy as possible for your biggest fans to give you positive reviews. Through email...

Become Professionally Irresistible

When all of your primary customer base knows who you are, looks to you for information on how your field is progressing, and contacts you first when they have a need, that is being irresistible, in business. 

The cultivation of an irresistible image that compels...

Triple Threat Marketing Tactics

Look for a clinical definition of marketing and you’ll find far more than you need. It’s quite simple, really. Marketing is getting your target consumers to buy your products, not the goods and services of others. In the battle to win the hearts and wallets of your...

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